Merch with personality: riobet affiliates

The RioAff brand's affiliate program was preparing for the SIGMA exhibition in Rome. They needed memorable merch that would represent the team and reflect the spirit of the gaming industry. The challenge was to blend corporate style with creative solutions.

We developed a series of items where every detail is a nod to the brand's specifics.

• T-shirts in two colors: On black ones — a voluminous "pocket" made of sewn-in film with dice inside. On cream ones — an elegant, tone-on-tone embroidered logo and a bright jacquard design on the back. Fabric is 2-thread French Terry. The advantage of this fabric is that it's both dense and soft.
• Shirt with a story: A mini-narrative plays out on the pocket of a cotton shirt: embroidered card suits and dice as if jumping out of it.
• Half-zip sweatshirts: The model is enhanced with stylized elbow patches. A sweatshirt with a velour effect.
• Accessories with an Italian accent: Keychain charms combined symbols of Rome (a stamp with the Colosseum, pizza) and gaming attributes. Tote bags were executed in the overall stylistic theme of card games.
• Exclusive: glasses with dice: The set included custom glasses with green dice cast into the walls. They were packaged in a branded box. The set also included metal dice for cooling drinks.

The RioAff team received not just clothes with a logo, but a cohesive look for the conference. Every element worked to drive engagement and recognition, creating a thematic atmosphere around the team.