Travel merch for playrix
05.08.2026Contents:
Travel Kit for Playrix Employees
Task: Assemble the ideal travel kit
Gamification and production: “+20 to comfort” and work with details
Logistics, photoshoot and shipment
Planning to launch a corporate merch shop or employee gift sets?
Playrix is a true giant in the global gaming industry, revolutionizing mobile gaming. The company has grown from a small gaming studio into a highly successful international corporation, whose hits are played daily by millions of people around the world.
Travel Kit for Playrix Employees
We've been collaborating with mobile game developer Playrix for over three years. During this time, we've completed over 100 joint projects.
Playrix is developing an in-house merch store where employees can exchange corporate currency for merchandise. The team set a new goal for the launch of the store's latest series to create a travel display featuring high-quality travel accessories.
Task: Assemble the ideal travel kit
The Playrix team sent a detailed technical specification: visualizations, references, links to favorite models, and material requirements. Our tasks were The task was to select products, customize them, check their quality, take samples and organize delivery.
The Travel category includes 7 items:
- Sleeping mask;
- Earplugs in a branded case;
- Travel pillow;
- Leather luggage tag;
- Metal carabiner with keychain;
- Leather cosmetic bag;
- Organizer for wires and gadgets.
- The first set was a complete travel kit, including a sleep mask, travel pillow, luggage tag, carabiner keychain, and cosmetic bag and cable organizer.
- The second set focused on travel essentials and included a pillow, luggage tag and cosmetic bag.
- The third set was focused on travel comfort and included a sleep mask, pillow, carabiner keychain and cosmetic bag.
After reviewing the detailed assignment, we quickly took the positions into work and handed them over them to the departments for searching for the goods . This time, the Additional Products and Applications departments were involved. Thanks to their meticulous work and understanding of the intricacies of the order, we were able to satisfy all the client's requests and continue to implement new projects in the future.
Gamification and production: “+20 to comfort” and work with details
The project's key feature is the gamification of attributes. Each item in the kit gives the employee a virtual "boost" during travel: for example, a pillow provides "+20 to comfort ," while earplugs provide "+40 to focus".
Difficulties and technical solutions:
- Global sourcing. The products were manufactured in various locations around the world. We needed to find high-quality items in large quantities and transport them to our warehouse.
- Working with materials. We tested leather embossing for tags and organizers. and tested the durability of the print on earplug cases.
- Sample inspection. Reference samples were produced before the entire batch was launched. This eliminated defects and confirmed compliance with customer expectations.
Logistics, photoshoot and shipment
The project required full-cycle support — from sourcing fittings to creating content for the storefront.
- Photoshoot. Our in-house photographer took product photos of reference samples. Playrix was able to use the finished images for product cards in the in-house merch shop.
- Equipment. We checked each item for defectsш in stock formed 3 types of sets and packaged them.
- Delivery. We shipped some of the copies to Playrix offices and the remaining sets were sent by courier directly to remote employees.
Planning to launch a corporate merch shop or employee gift sets?
We will select branded products, develop samples, organize assembly and delivery to your address.