TOUCHING GRASS by NIKOFIRM

Why did we create this collection?

We wanted to break the myth that merch is just a logo slapped on a T-shirt.
“TOUCHING GRASS” is our way of showing how a brand can look relevant, bold, and meaningful.
It’s a statement for a new approach to corporate apparel — smart, aesthetic, and thoughtful.

The Idea

TOUCHING GRASS is a metaphor for returning to reality.
Stepping away from the screen. Tuning out digital noise.
It’s about balance — between work and life, digital and natural, noise and silence.

What inspired us:

• Digital culture: ASCII art, pixels, interface bugs.
• Nature: greenery, textures, a sense of zen.
• Japan: minimalism, office karaoke, Hello Kitty.

This collection doesn’t offer a clear answer — instead, it embraces both sides. It suggests that the digital world is a real part of our reality too.

What’s in the collection

A mix of silhouettes: from basic oversized tees to bold pieces like an acid-green raincoat.
Print techniques: screen printing, flex, patches, embroidery.
Palette: a blend of calm greys and neon interface tones.

We deliberately avoided a single unified style — to reflect the inner contradiction of work/life balance.
Sometimes you crave silence, sometimes — a bright pixel explosion.